Working alongside my talented friend Johnson Yur our branding strategy had several goals it needed to accomplish:
1. Inform people what Redee does in a clear and succinct way.
2. Create a friendly, embarrassment-erasing approach to talking about alcohol flush.
3. Craft a unique brand identity, a legal-eagle-approved name, and fresh packaging to boot.
The result was a charming and approachable brand refresh. Delightfully marrying personality, design, and giving people the green light for a good time with a clear complexion.
