Every great brewmaster began somewhere. And by somewhere, I mean the kitchen. When we were tasked to re-brand Northern Brewer's MicroBru home brewing kit, we wanted to create something that could appeal to the steadfast craft brew aficionado, as well as first-timers.
We did so by using fun, playful and inviting designs, and establishing a tone that is both relaxed, easy going and approachable.
Because after all, it's just beer. If the Vikings, Egyptians and your next door neighbor made this stuff, so can you.