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Mark
When you think ‘personal style’ not too many people jump to ‘REFRIDGERATOR!’ Well, we may have shifted that thinking a bit when we began to build the Café Appliances brand. 

I worked on Café with some of my favorite folks at FCB Chicago. Our brand refresh strategy pointed to affirming one core belief for our target audience: that appliances can be just as stylish as they are.  

We successfully reintroduced ourselves and created a pathway for our brand to grow and evolve. We told our story through a series of stylish ‘muses,’ a thoughtfully-curated collective of social influencers, and a new mantra: It’s time appliances had a personality, yours. 

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