We felt color embodies the spirit of Bangkok, and invites the world to add to the spectrum. Making them the ideal hosts of of the 2024 Summer Olympic games.
PARTNER: Andrea Langley
LOGOS
Si Bangkok, the language of color app and initiative
To ease the transition of mass tourism during the games, the Si Bangkok program would engage local businesses to put up simple color and symbol signage that tourists of all languages can easily understand, while the app will help connect them.
The app will also include a social push to facebook as well as a unique Instagram filter specifically for the games.
OOH
The spectrum of stories interactive billboard will invite tourists to experience a range of Olympic stories through the interactive prism. ![]()
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Every color on the prism will have a different Olympic story.
Users can then add their story to the prism, which will be entered and voted on by others via the Bangkok Olympic site.
Wild Postings
To showcase the Olympics as only Bangkok would, through vibrant colors, posters showcasing the events will be made into wild postings about the city, and around the world
